AID STATIONTHE LABEL
We drew the race's own paperwork.
Aid Station is the graphic-first identity label for the 50K-to-100-mile crowd — the people who plan around cutoffs, pack drop bags, and eat quartered PB&Js standing up at mile 62.
The market split three ways: performance gear that says nothing, trail-life poetry that ignores racing, and clip-art phrase tees insiders wear ironically. Nobody built a premium design system from the race's own rituals — bib, buckle, elevation profile, splits sheet, pink flagging. So we did, precisely enough that a hundred-mile vet nods at the details and a crew member buys it as the post-race thank-you.
PINE TO PEAK 100K · FICTIONAL
100K
62.1 MI · +11,400 FT · OUT BY 23:00
How we work
Accuracy is the product
Station spacing that's never even, cutoffs that are OUT times, 100K that reads 62.1 — we get the details right because the details are why you'd wear it. All races on our designs are fictional and IP-safe.
Paid by clicks, not brands
Some gear links earn us a commission at no cost to you. No brand buys a ranking, and gear that fails past mile 62 gets pulled even when it paid the bills.
The goods fund the guides
Every design is original and made to order. Sales keep the field guides free and the research honest.
Join the crew note
One letter a week, sent like a crew chief. Unsubscribe any time — the cutoff's enough pressure.